51 Comments
User's avatar
GreatBasinRoo's avatar

If an email comes in notifying me about a new video, I delete without even opening...even if it is from the Democracy goddess Heather Cox Richardson lol. I do not want to watch videos. I absorb information better by reading than by listening. Thanks for this important information about how Substack is changing.

Stan's avatar

This is me as well. Thanks for this comment since it was pretty much exactly what I was going to say. The part about HCR too! I am a reader not a watcher.

John Schwarzkopf's avatar

I agree completely. I have my Substack settings set to not notify me of any video content. I watch TV to relax. I read to learn. I'm an extremely fast reader, so I can read a video transcript in a fraction of the time it would require to listen to it and iI comprehend it way better. I never liked MTV either. I wanted to listen to my music, not watch it. I'm just a dinosaur who prefers reading content and listening to music.

Bela's avatar

Now I have to figure out how to do those settings!

Robin's avatar

Yes this is my perspective exactly. I also just delete video only. If it has a transcript underneath then I will read that. I need time to absorb and reflect on what I am reading.

Melody's avatar

Super clarifying! I have wondered why I’m suddenly seeing every video and needing to dig for material to read. I came here to appreciate those who write and to read, read, read. A clue for me, as a reader, is the subtle tone of panic underlying a couple of my favorites. It has been what seemed like an over-emphasis on readers unsubscribing. It just seemed like an unusual vibe. At one point, that vibe crept into my head and had me looking backward. Hey, wait, what? Did I miss an important post? Am I one of the folks they are talking about, who didn’t show up, didn’t read or restack or comment? And then that began to be problematic for me. Too much like the big social media platforms, for which I have little patience.

Writers gotta write. And readers gotta read. Give me words; my brain is fabulous with creating the images and with connecting the dots. Give me flexibility to go slow or do a skim. Time to take a pause when I read a quote that blows my mind open.

XPLISSET I subscribed because I admire your writing and your delivery of an idea. If video is dressing up, just know that’s not what drives my subscription- just as you pointed out so well in your post!! I’m a sweat pants and hoodie reader, old school and okay with that. I’ll try to do the vids occasionally, but reading is my bag.❤️

Xplisset's avatar

Thank you Melody!

Here is what’s going on I’m gonna say it straight up. Capitalism isn’t just about profits, it’s about growth. Substack has shareholders demanding ROI. Growth is the fuel to show those ROI stats on paper.

Ok now writers and readers is just a foundation for them not the primary driver of growth. That app feed is the funnel that gets new prospects who will eventually become paying subscribers.

Ya think someone coming in through an app feed populated by short notes, short vids with bright captions, and eye catchy pics are all of a sudden going to start reading long form, hell, or even short form essays?

Deb Pierce's avatar

So many of us here sound like visual learners rather than aural learners. I'm visual, too, and I just don't like video.

Kathy Schuetz's avatar

A million thanks for explaining all of this. I will read, read, read!

I wondered why things were changing before my eyes.

Do what you must, but keep your writing coming! I read books. That's why I can stay with a post for more than a paragraph or two before scrolling on to some other shiny object on my screen.

Tom Prorok's avatar

Reading works better for me. Have you ever read a book and then watched the movie? The book is aways more

Adam's avatar

Or the book may be less because it doesn't have a Hollywood romance tacked on.

Anne Harrison's avatar

Thanks for the explanation and links! As I have said previously multiple times in multiple places, I am on Substack to read well-reasoned posts/articles. Sure, I watch videos (usually the ones contained in footnotes or posts) but I mainly read posts. I am struggling with the new presentation. I thought I had accidentally changed my settings.

I do like and restack posts but will try to comment more often.

CatChex's avatar

I find it maddening that I have subscriptions, including paid subscriptions, that I can't read via a browser - getting repeated messages to "read this on the app!", install the app to keep reading.

No

This is so very well done, Xplisset. Thank you.

Adam's avatar

Exactly. N-O spells NO! I'm no luddite but there isn't enough meat in a video for my taste.

Bela's avatar

I am getting similar messages , lots of them and recently. I don't want any more effing apps.

GreatBasinRoo's avatar

Oh, and another annoying thing about substack is how many writers are using choppy, "dramatic," un-original AI to write. You can spot it by the repeated use of short "It's not this. It's that" type of sentences. And overuse of repeated one-sentence paragraphs such as:

Lev Parnes writes this way.

So does Dean Blundell.

And Virgin Monk Boy.

They think they are being dramatic.

They aren't because it's overused.

There's no flow.

We didn't learn to read this way after second grade.

I think using AI is fine, but authors should have to admit to it. How can I trust what someone is telling me, if they can't even fess up to using AI to help them, or be bothered to edit it into something more unique and human?

Grace Sherer's avatar

“The core trick is variable reward.” Takes me back to my graduate school days and how robust a variable schedule of reinforcement is. Check out BF Skinner’s “Schedules of Reinforcement”

This essay is so right on. I have commented before when you were talking about producing a video….i came onboard with Substack because of great writing I found. That is why I stay. I do participate in the feed sometimes, reposting memes. But my preference is to read the essays which I get thru my email. I am like the reader above - I don’t “tune in” to scheduled live streams nor do I open notices of such I receive via email.

Thanks once again for such beautiful and comprehensive writing.

Xplisset's avatar

You nailed it. Skinner’s name came up in my research for this but I didn’t want to get tooo tooo deep.

Tom Prorok's avatar

I'm with you. I like reading more

Karen's avatar

Thank you for this. Very helpful, informative for people like me, knowing little about how substack works. I also learn better by reading than hearing. The MTV and the pharmacy ad analysis are on the nose.

Stephanie Ollis's avatar

I am also a reader…. I have never cared for the video, U-tube format unless I am listening to music. Reading information allows me to absorb it at my own pace; I can go back over the piece to see if I missed something in the first read. Most videos seem like they are yelling at me and making me move faster than I like. Keep writing, and I will keep reading.

Bela's avatar

Beyond wanting text to read, I also value the conversations that take place in comment sections.

Just reading or just writing, or just creating or just viewing, seems very passive to me.

My grow/learn by reflecting in groups, even if not face to face.

Laura Damschroder's avatar

I’m pissed and much less engaged with Substack than the early days before the sellout. Now I get videos on videos. I don’t have time for f*’ing videos. I don’t get the point. Most have 1-2 minutes of a takeaway buried in 45-60min of sheer slop. Why do I want to listen to people I don’t know, pretend to be friends when I could be with real friends?! Give me good reads and stop wasting my time with videos.

Bela's avatar

I don't want videos or podcasts, I want text.

dhc22's avatar

I found you through your posts in Robert Reich's Substack columns. Appreciate your candor about the trials and tribulations of doing the video.

Maggie's avatar

I will go back & read this post after a bit. I promise. But skimming what you went thru to attempt to also use videos? Maybe its my age, but I like your WRITINGS - I dont usually watch videos. I just dont. And frankly, the description of what you went thru strikes me as too much.

Now that's my opinion - maybe others disagree.

Adam's avatar

"The writers want to write. The readers want to read. And I am not letting a timeline talk me out of that."

You damn right. That's what I'm here for. To R-E-A-D!!! Not to watch some GD movie.

Bela's avatar

I think also that some writers want to read and some readers want to write.

Xplisset's avatar

Writers have to read. It’s like a job requirement. It’s the first thing they ask you at the job interview.

“What have you read?”

Bela's avatar

I am just challenging the dichotomy.

Adam's avatar

I can vouch for that. I'm very good but not in the same league as X.

Tom Prorok's avatar

A definite concern